The primary purpose of content marketing is to attract, engage and acquire your target audience. That doesn’t just happen magically, there is no one-size-fits-all approach for effective content marketing. A focused content marketing strategy – geared to your company, competitive situation, business environment and needs – becomes your path to establishing credibility, creating customers and driving sales.
After auditing your current content and analyzing your SEO situation, your Nitrous content marketing strategist will create a comprehensive content strategy and editorial calendar document that recommends specific content tools, timing and actions for reaching your goals. Once we have created the most powerful content strategy possible the next step will be to move to amplifying and trafficking your content.