What Exactly Is SEO?

Search Engine Optimization is essentially what makes you go up in sites like google. SEO can be divided into three different segments. The first segment would be analysis. Before initiating any changes or work, we will consult with you to understand your business goals.  We will compare you to your competitors and assess who your main targeted audience will be.  Once we have a solid understanding we will analyze your website’s structure and content. We will do extensive keyword research to ensure you rank fast for some easy pickings that are practically untouched and while at the same time identify your more competitive keywords.  In addition we will do the same for your competitor’s sites.  Unlike most SEO agencies we have access to your competitors exact link profile.  This means that we can place you on the majority of your competitor’s link profile. The second segment of SEO is referred to as On Page SEO. This includes adding content to your site, changing page titles, adding those little descriptions you see below the titles in google(meta descriptions), etc... The more related to the topic your site appears the more search engines will show you love and ultimately you will rank higher. The third segment of SEO is known as link building or Off-Page SEO. The internet is made up entirely of links. By building links from other sites pointing to your site, you are showing google that you are an authority site. Not all links are good links, so we identify and manually link your site to only the most prestigious links. This is done by analyzing your competition as well as building our own network of links specifically for you.